Like food, Internet experiences enter through the eyes. When was the last time you were amazed by the beauty and simplicity of a website? There are concepts that are widely used by businesses today and that you must take into account if you want to sell more and better on digital platforms.
The first is the User Interface (UI in English, acronym corresponding to User Interface). This basically refers to what we see on a platform, application or website: its buttons, banners, blocks, etc. But there is a much more complete concept that speaks of what a user experiences when interacting with your online business: the User Experience (UX or User Experience). UX would be the complete journey that person has in your application: how does he feel after the process? Was it nice or did you have a bad time? Did he buy or go unnoticed?
UI and UX are not enemies or contrary concepts. Moreover, they are complementary. A good user interface is absolutely necessary if you want to have a flawless user experience.
And why is it important to have a good UX? Simple: because it will impact the results of your business. That is why you need to take these tips into account so that your users positively value the time they spend on your platform, website or e-commerce. By improving the experience of your client or potential lead, you will positively impact your sales indicators, average ticket and others.
First things first: the structure and navigation map
Think of yourself as building your site from scratch. What will it include? How do you get to each of the sections? What will be found in the navigation menu? To have a good user experience, it is key that the structure of the site is very simple and concrete.
Think that your user has too many things to do and the least they have is time to learn how to use your website. It should be too easy and intuitive. Keep in mind that a search button is highly valued by users and it is ideal that it be included in your platform.
fall in love with your design
We return to the concepts at the beginning of the article. An excellent UI will allow you to improve your UX. Use eye-catching images, photos that motivate the purchase and buttons that invite action. This DX Media article can shed light on how to do it.
Now, that design has to be consistent with your brand manual. You should also keep in mind that sometimes “less is more”: try to be minimalist and be careful with the weight of your images because this can make the site more robust and slow down.
Be careful with the texts
Would you like to read a site with huge paragraphs and no highlighted words? I think not, that may only apply to the books we buy. On the Internet we need concrete ideas, short paragraphs and highlighted words. Play around with headings and the various possibilities your text editor gives you (like having different styles for your H1, H2, and H3 headings).
At this point, keep in mind that eye-catching copy can guarantee you a sale, but it must also be legible in terms of color, font, and size.
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It sounds obvious but: make it responsive!
Today we spend more time on our cell phones than on a computer. That is why it is key that our websites are adapted for mobile devices. The experience on a PC is very different from that on a cell phone, and in that sense the proportions and designs must be changed (it is not creating a new site, it is adapting to the needs of the users).
Chat First
A large number of shopping experiences end or are channeled through chats, whether through WhatsApp, Instagram, Facebook Messenger or other options. Take into account in the design of the experience of your site a chat module to help your users in the purchase process. There we give you an additional tip: that this chat is integrated into your social networks, your CRM and all your channels. Do you think it’s complicated? No way. With TbkNews you can do it in minutes .
