The Top 10 Hottest New Car Models for 2023

2022 was a transformative year for the auto industry. Supply chain issues eased, allowing more vehicles to reach dealer lots. Electrification continued its march, with EVs now accounting for over 5% of US auto sales. Safety and driver assist technologies advanced dramatically. 2023 promises more of the same, with several highly anticipated models hitting the market.

This definitive guide covers the 10 hottest, most buzzworthy new cars you need to know for 2023. For each model, we’ll explore what makes it so desirable, delve into tech and performance specs, and provide an expert review on how it stacks up to the competition. Read on to discover the new cars generating the most excitement for the upcoming model year.

1. 2023 Toyota Prius

The world’s first mass-produced hybrid returns completely transformed for its 5th generation.

After over two decades on the market relatively unchanged, the icon that made hybrids mainstream is fully revamped. The Prius trades its frumpy, econobox styling for a strikingly sleek exterior and modern interior. It’s built on Toyota’s advanced TNGA-C platform for increased driving pleasure. Dramatic improvements in every area make this the most competitive Prius ever.

Key Features:

  • All new exterior styling – lower, wider, and more aggressive
  • TNGA-C platform improves handling and driving dynamics
  • Up to 57 mpg fuel efficiency (LE FWD model)
  • New hybrid AWD-e system available for extra traction
  • Solar roof optional for free EV miles from sun energy
  • Advanced safety features including Toyota Safety Sense 3.0

Our expert opinion: The Prius is reborn as a stylish, fun-to-drive car with leading fuel economy. Toyota nailed the redesign, making the new Prius cool again.

2. 2023 Nissan Ariya

Nissan’s first full electric crossover ushers in a new chapter for the brand.

Initially revealed as a concept in 2019, the Ariya has taken its time coming to market. But this sleek, futuristic SUV was worth the wait. It introduces Nissan’s new 100% electric EV platform and advanced battery technology. With up to 300 miles of range and robust performance, it aims to compete with Tesla and Ford’s Mustang Mach-E.

Key Features:

  • 87kWh or 63kWh battery options
  • Dual electric motor AWD models making 389HP
  • 300 mile max driving range (2WD model)
  • Hands-free ProPILOT Assist 2.0
  • Futuristic lounge-like interior with panoramic screens
  • Available advanced driver assistance features

Our expert opinion: A true game-changer for Nissan, the Ariya has the looks, range, and tech to rival the top e-SUVs.

3. 2023 Honda CR-V

Honda’s best-selling compact crossover enters its 6th generation with a suite of upgrades.

America’s dominant two-row SUV gains more rugged styling, improved driving dynamics, and expanded hybrid availability. It continues offering the hallmarks that have made CR-V an enduring hit – space, practicality, and value. Honda also equips it with their latest safety and technology features.

Key Features:

  • Fresh exterior and interior styling
  • New CR-V Hybrid model making 212HP
  • Up to 33/38 mpg city/highway (LX trim)
  • 5-6 passenger seating with under-floor storage
  • Tablet-style touchscreen with wireless CarPlay/Android Auto
  • Honda Sensing safety package now standard

Our expert opinion: The CR-V remains at the top of its class for blending utility and affordable practicality. The hybrid model only broadens its appeal.

4. 2023 Hyundai Ioniq 6

Hyundai’s sleek EV hatchback targets the Tesla Model 3 with radical style and 277+ miles of range.

The Ioniq 6 electrifies Hyundai’s lineup as the sporty, emotive counterpart to the Ioniq 5 CUV. Its swooping “streamliner” design looks like nothing else on the road. Beneath the skin, 800V ultra-fast charging and V2L capability come standard. With a focus on efficiency, Ioniq 6 promises to be among the most energy-sipping EVs.

Key Features:

  • Futuristic ‘streamliner’ exterior design
  • 77.4kWh battery with targeted 300+ mile range
  • Dual electric motor AWD makes 320HP
  • 800V ultra-fast charging up to 350kW
  • V2L power outlet for small electronics
  • Sustainable interior materials like recycled PET bottles

Our expert opinion: The Ioniq 6 brings head-turning style, rapid charging, and excellent efficiency. A true Tesla Model 3 rival.

5. 2023 Kia Telluride

Kia’s rugged, refined 3-row SUV gets a nip and tuck plus new tech features.

The Telluride won over buyers with its upscale design, spacious cabin, and strong value. For 2023, Kia equips this family hauler with modest styling revisions inside and out. Under the hood, a newly optional hybrid powertrain provides a significant mpg boost. Wireless smartphone charging, larger displays, and a remote parking assistant highlight the tech upgrades.

Key Features:

  • Refreshed front/rear fascias and new wheel designs
  • Optional new hybrid engine rated at 32/30 mpg
  • 12.3″ digital instrument cluster now available
  • Standard wireless device charging tray
  • Remote Smart Park Assist – parks itself with no driver
  • Up to 8 passenger seating and 21+ cu-ft cargo space

Our expert opinion: An already excellent 3-row SUV improves again. The new hybrid model expands its appeal.

6. 2023 Toyota bZ4X

Toyota’s first dedicated EV marks their entry into the growing electric crossover segment.

As part of their new “Beyond Zero” electric sub-brand, Toyota is launching the appropriately named bZ4X. Built on a modular EV platform, this handsome utility ride promises up to 252 miles of range. AWD models feature twin electric motors with a staggering 214 HP and 248 lb-ft of torque. Safety-minded Toyota equips it standard with the latest driver aids and tech features.

Key Features:

  • Sleek, futuristic exterior styling
  • 71.4 kWh battery with up to 252 mile range
  • AWD models make 214HP and hit 60MPH in 6.5s
  • Toyota Safety Sense system standard
  • Cloud navigation and digital key standard
  • Hands-free driving aid with Teammate technology

Our expert opinion: A bold first step into EVs for Toyota. The bZ4X sets the tone for more compelling battery-electric models to come.

7. 2023 Cadillac Lyriq

Cadillac’s first fully electric SUV spearheads the luxury brand’s electrified reinvention.

With its 33-inch curved LED display and luminous exterior lighting, the Lyriq debuts a new design language for Cadillac’s next generation. The ultramodern interior presents a minimalist, technology-focused ambiance. performance also impresses thanks to a 100kWh battery pack, AWD, and speedy charging capacity. This is a true luxury EV flagship.

Key Features:

  • Futuristic exterior and interior design
  • 33″ curved LED display spans the dash
  • AWD model makes 500HP and hits 60MPH in under 4s
  • 300+ mile maximum driving range
  • 190kW fast charging for up to 76 miles in 10 mins
  • Super Cruise hands-free driving assist available

Our expert opinion: A game-changing EV that propels Cadillac’s reinvention through luxury electrification.

8. 2023 Genesis GV60

Genesis’ first dedicated electric model brings performance, luxury, and high-tech flair.

Hyundai’s upstart luxury division is elevating its portfolio with the sporty, upscale GV60. As Genesis’ initial EV, it debuts a bespoke electric architecture and progressive styling. Dual motor AWD models make 483 HP allowing 0-60 MPH sprints in just 4.0 seconds – serious performance. Inside, sustainable luxury comes from leather-free upholstery and eco-printed wood trim.

Key Features:

  • Distinctive two-line exterior lighting signature
  • 77.4 kWh battery with 248 mile max range
  • AWD Performance model: 483 HP, 4.0s 0-60MPH time
  • Facial recognition for keyless entry and start
  • Crystal sphere electronic shifter
  • Sustainable interior materials like undyed leathers

Our expert opinion: The GV60 provides a tempting combination of sports car performance, eco-luxury, and standout style.

9. 2023 Subaru Solterra

Subaru’s first EV pairs AWD capability with cutting-edge technology.

Transitioning their proven AWD systems to battery-electric power, Subaru introduces the Solterra crossover. Built on a new scalable platform, its defining traits are Subaru’s renowned traction coupled with up to 250 miles of range. With decent fast-charging support, generous passenger space, and Subaru’s suite of driver assists, it shapes up as a very intriguing EV option.

Key Features:

  • Subaru’s famed AWD system adapted for EV driving
  • 250 max mile range from 71.4 kWh battery
  • DC fast charging adds 71 miles in 10 minutes
  • Subaru EyeSight driver assist technology standard
  • Wireless phone charging and WiFi hotspot
  • 7″ digital cluster and 12.3″ touch display

Our expert opinion: A properly competitive first EV from Subaru that retains their all-weather safety capabilities.

10. 2023 Dodge Hornet

Dodge’s small SUV heralds their electrified brand transformation with performance and attitude.

The all-new Hornet wears Dodge’s aggressive styling in a pint-sized package. Expanding their lineup with a compact utility vehicle, the Hornet will first launch with a potent 268 HP turbo-four gas engine. But the real news is a 288 HP plug-in hybrid version coming later in 2023. This electrified performance small SUV will pave the way for Dodge’s ambitious EV plans.

Key Features:

  • Standard GT trim with 268HP turbo engine
  • later PHEV model makes 288HP combined
  • Track ready performance options like eLSD
  • Uconnect 5 multimedia with 12.3″ touchscreen
  • Level 2 autonomous driving aids available
  • Dodge’s new “Fratzog” brand logo

Our expert opinion: The Hornet kicks off Dodge’s hybrid and EV future with spunky styling and performance.

So there you have it – the 10 most anticipated new car models for 2023 based on buzz, tech features, and overall competitiveness. From EVs to hybrids, performance cars to family SUVs, next year’s new offerings have much to be excited about. Which new 2023 model most piques your interest? Let us know!

Most Exciting 2023 Car Releases – FAQs

What are the most anticipated new cars coming in 2023?

The most anticipated new car releases of 2023 include the redesigned Toyota Prius hybrid, Nissan Ariya electric crossover, Cadillac Lyriq luxury EV, Subaru Solterra EV, and Dodge Hornet PHEV. Other highly awaited models are the Honda CR-V, Hyundai Ioniq 6, Kia Telluride, Toyota bZ4X, and Genesis GV60.

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What new EVs are coming out in 2023?

Exciting new electric vehicles slated for 2023 launch include the Nissan Ariya, Hyundai Ioniq 6, Toyota bZ4X, Cadillac Lyriq, Genesis GV60, and Subaru Solterra crossovers. The Chrysler brand also plans to reveal their first EV.

What new SUVs and trucks are coming in 2023?

Highly anticipated SUVs for 2023 are the new Toyota Prius, Honda CR-V, Hyundai Ioniq 6, Kia Telluride, Toyota bZ4X, Cadillac Lyriq, Genesis GV60, Subaru Solterra, and Dodge Hornet. The Chevy Colorado, Nissan Frontier, and Jeep Wagoneer are among the most anticipated new trucks.

Which car brands will launch new models in 2023?

Many major brands like Toyota, Honda, Nissan, Hyundai, Kia, Cadillac, Genesis, Subaru, and Dodge will launch new 2023 models. Audi, Mercedes, BMW, Ford, Chevy, GMC, and Ram trucks also plan 2023 vehicle introductions.

What new performance cars are arriving in 2023?

Exciting new 2023 performance models include the 488-hp Dodge Hornet PHEV, 500-hp Cadillac Lyriq, 483-hp Genesis GV60, and 400-hp+ fully electric Chevrolet Corvette. Porsche, BMW M, and Mercedes AMG also have new high performance variants coming.

Which 2023 car model is expected to sell the most units?

The 2023 Toyota RAV4 will likely be the best-selling vehicle of 2023. Toyota’s compact crossover continues gaining popularity, with 2022 sales topping over half a million units. As the overall SUV segment grows, RAV4 sales are expected to climb further.


The auto industry appears poised for an exceptional 2023 model year. Brands are investing heavily in electrification, performance, technology and safety advancements. From EVs like Cadillac Lyriq to hybrids like the Toyota Prius, consumers have much to be excited about. Crossovers continue dominating sales, but brands haven’t forgotten about style, speed, and driver engagement either. Which new 2023 model most stirs your passions? Let the countdown begin to an action-packed auto year!

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